Video is popular, and a video about dental equipment on your dental website can help you draw in more patients. To get it done right, it's a good idea to know your way around YouTube. Here are some easy steps to help.
If you are a dental clinic owner, you probably know the role that online marketing plays toward the growth of your business. If you’ve heard the terms SEO and blogging, then I can assume you’ve also heard of video marketing and how dental practices should incorporate it into their marketing plans.
Two great options are spokesperson, where you hire an actor to read your script in front of a white screen or background image, and cartoon, where animation is used to tell your story.
Regardless of the direction you take for your videos, I recommend that you not only upload them to YouTube, but always optimize them for better success. Here are some things every video must have when it’s uploaded to YouTube.
1. A target keyword in the title with dental tools info
Think of uploading a video to YouTube as creating a new page for your website. It should have a main focus keyword. So, like your website’s title tag in which you add your focus keyword, do the same with your YouTube video title.
As you can see in the example, Dental Art’s video focuses on the “benefits of dentures.” Along with the focus keyword, they added their dental equipment name to showcase their brand, and their phone number. Why is this a good idea? Because it’s a simple way to show a quick call-to-action, especially when your video begins to rank on Google.
2. An eye-catching video thumbnail about used dental equipment for sale
When creating a YouTube video thumbnail, I suggest using a clip from the actual video so there is better correlation between screenshot and video content. On this thumbnail, include your video title of dental instruments for sale in big letters so it’s easy for viewers to read. This small step can help your video stand out from your competitors in YouTube’s search results. In the example, you can see how all of the elements correlate and stand out.
Pro tip: I recommend using Canva to assist with creating thumbnails. It provides a template that has the dimensions already programmed so all you have to do is add the image and text. It’s simple and free.
3. A video description about portable dental unit
Time and again dental practices do not take advantage of this space. It’s important to tell your audience what the video is about and what to expect. Captivate them, and then provide them with information that confirms they landed on the correct video.
Write at least two paragraphs. In the first paragraph provide an overview of what the video is about. If you have a page on your website that relates to the uploaded video, include it in this area as well. This will provide you with a great backlink to this page. In the second paragraph provide an overview of your dental practice, your location, what you offer, and your contact information. You can even add links to your social media profiles and ask viewers to follow you there for free insights, tips, and behind-the-scenes moments.
So you must know more about how to advertise your dental clinic and dental unit,have a try now.